上星期六的傳媒訓練課程是相當有用的。Michael Chugani先生給了我們一些有用的建議去應對傳媒提出的問題。他說現今社會無疑是與過去不同的,人們的耐性有限,傳媒也是一樣。他們寧願在新聞中尋找令人興奮及突出的事情,也不願局限於事實與冗長的細節。因此,應對傳媒的辦法是與他們結交朋友,並給他們提供簡要的資料,有新聞插播當然更好了。

Media training for the council members of the Law Society

Last Saturday I went to a very useful media training course. Mr. Michael Chugani gave us some useful hints as to how to answer questions posed by the media. He said the world we live in now is certainly different from that of the past. Patience is limited. Media is likewise. They would look for excitements and highlights in news rather than just the plain facts and the lengthy details. So, the way to handle the media is to make friends with them and to provide them with concise information, better still with the sound bites.